SKAdNetwork

Starting from iOS 14 Apple introduced SKAdNetwork as a privacy-safe method for ad networks to track installs, reducing reliance on IDFA for attributing installs based on user interactions with ads.

For more details, refer to the SKAdNetwork: Configuring a source app section in Apple's StoreKit Developer documentation.

Why Should I Implement SKAdNetwork?

You can't depend on IDFA anymore to measure how well ad campaigns are doing. When you use SKAdNetwork, more ad campaigns can work with your app. This makes more advertisers interested, which can lead to higher earnings (eCPMs).

How Do I Implement SKAdNetwork?

Navigate to the SKAdNetworkItems.txt file. Copy/paste the dictionaries with SKAdNetworkIdentifier from this file to your Info.plis

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